Tag: principles

Semiotics basics – or how audiovisual communication works.

Art Style Atoms

This is an excerpt from a 2-day lecture I gave on art direction, in which I provide a toolset to take any visual style apart, so you have pieces to combine anew to make your own vision come to life. What is a "visual style"? Style is a term universally...

Generating And Guiding Visual Interest

Visual interest – independent from what designers want to illustrate – is important to guide the viewers attention and is used in game design in a multitude of ways. It provides clarity and readability for gameplay situations, systems and storytelling. Let's explore how visual interest is generated. Interest in GamesWe...